The Burj Dubai Project: A Symbol of Economic Strength or a Monument to Hubris?

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Case Details:

Case Code : PROM007
Case Length : 17 Pages
Period : 2001-2004
Organization : Eiffage TP
Pub Date : 2006
Teaching Note : Not Available
Countries : France
Industry : Construction

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"This is a symbol of the economic momentum that Dubai had and an ironic reminder of its property bubble."

- Saud Masud, a Dubai-based analyst at global financial services company, UBS AG, speaking about the Burj Dubai, in 2010.

"We get one chance in a lifetime to deliver a world-class project such as the Burj Dubai. Our main objective is to ensure that the very best in engineering, architecture, interiors, finishes, and infrastructure support are employed in the making of this iconic building, which is the pride of Dubai."

- Mohamed Ali Alabbar, Chairman, Emaar Properties PJSC, in 2008.

"While Cairo has the original pyramids, Dubai is the epicenter for the new-age ones, the ones that are blurring the lines between architectural fantasy and reality. And nothing symbolizes this quantum leap from impossible to probable better than the world's largest building, the Burj Dubai."

- Jeremy Lissek, a columnist, in 2008.

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The Burj Dubai Project: A Symbol of Economic Strength or a Monument to Hubris? - Next Page>>

1] Zainab Fattah and Ayesha Daya, "Dubai Tower's Name Reflects U.A.E. Shift," www.businessweek.com, January 5, 2010.
2] "Emaar Increases Height of Burj Dubai; Completion in September 2009," www.albawaba.com, June 18, 2008.
3] "Big Ambition," www.hauteliving.com, September 4, 2008.

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